Michelle Lee · Founder of Tuju
Transformation has been the thread throughout my career.
Brand. Business leadership. Turnaround. Technology. Advisory. Governance. Enablement.
The story
Commercial judgement shaped by operating, not only advising.
Michelle moved from brand and communication into approximately ten years of technology-business leadership—taking responsibility for the decisions that determine whether a business can perform, adapt and survive.
Strategy, proposition, structure, people, technology and commercial reality had to move together.
Turnaround
Approximately RM10 million in debt to break-even within three years.
The experience that changed the lens.
Direction matters only when it works in the reality of the business.
A connected path
Each chapter widened the perspective.
Brand & communication
Understanding identity, proposition, relevance and how value is expressed.
Business leadership
Approximately ten years leading a technology business, with direct accountability for the choices that shape performance.
Transformation
At iReady, the work extended into proposition development and business transformation.
Technology & AI
Connecting technological capability with business value, implementation conditions and adoption.
Advisory
Tuju brings those perspectives together to help leaders see their situation, define direction and move.
Governance
A recent Independent Non-Executive Director appointment adds a board-level lens to transformation and organisational judgement.
Enablement
Completion of the NCS Train-the-Trainer programme extends the work into structured learning and facilitation.
Qualifications
Foundations that support the work.
MBA (Management)
RMIT University
Bachelor of Communication Design
RMIT University
Certified ESG Professional
Professional certification
NCS Train-the-Trainer
Programme completed
Experience translated into learning
Applied learning grounded in operating reality.
Tuju Transformation Learning turns Michelle’s operating, transformation and governance experience into programmes built around real organisational challenges.
Explore Transformation Learning →Why Tuju
Transformation starts with direction.
Tuju helps leaders step back from activity, see the whole situation and connect the changes that need to happen—then helps that direction move.
Work with Michelle